Search OptimizationSEO! You hear all the hype, but what is it? How can it benefit my business? Search Engine Optimization is vital to a websites success.
Plan my website? Can't I just hire a web design company?
Website Planning is very important. Setting your goals can save you time, headache and most of all, money. Prepping for a new website is very easy, just a few minutes with a notepad and a pen can make the design and implementation process a whole lot smoother.
What should I should consider when setting my goals?
Do I have a Company Logo? Am I satisfied with it?
Is there a Color Scheme that represents my Company Image?
Do I have everything ready for the designer?
Site Copy (Text)
Images/Photos/Videos etc...
Product listings, databases & Documents
Have I established a Budget?
What Strategies will I be deploying?
"It's better to build a fence at the top of the cliff, than a hospital at the bottom." This is true in web-design as well. An effective website marketing campaign requires careful thought and planning in the website's design creation process. Try to conceptualize and envision the future of your site; avoid having to re-design at a later date.
Some Website Strategies to consider?
PPC Campaigns: Will I be driving paid traffic to the site?
Shopping Carts: Am I using a 3rd party cart, or hosting my own?
Split testing: Will I be split testing pages to increase conversion rates?
Fresh Content: Do I have someone to update content regularly in-house? Am I going to need to outsource updates?
Hosting: How much traffic do I anticipate? Can my hosting support this?
Choose a Budget and stick with it! A lot of web design companies will string you along, try and up-sell you or just generally bill you for time worked. It's YOUR MONEY! Start with something your comfortable with and move forward from there. Tell us what you have to work with and we'll tell you EXACTLY what we can do for you.
Some things to consider when budgeting?
Graphics: Will I need to buy photo stock or take my own?
Hosting: Do I already have a monthly Hosting Account?
Maintenance: Who will I pay to make updates?
Custom Scripts: Do I need any Custom Scripting, Flash or Forms?